Archive for June, 2010

I’ve Been on the Web A Long, Long Time

I was just thinking about how long I’ve been on the web. At least since 1993 when I first discovered America Online (no, it wasn’t officially called AOL back then).  I still remember signing into America Online with my dial-up modem on my Apple Macintosh SE/30 – if you don’t remember those, they were the [...]

Have You Backed Up Your Blog Lately?

Let’s look at what’s been happening recently, and possibly a good reason for you to back up your blog NOW: 1.  You’ve been writing way more posts than usual.  Great content, everyone is enjoying blog.  Would be a sad day if you lost it all because of a server hiccup, wouldn’t it? 2. You’ve got [...]

What’s Your Product’s USP?

We hear a lot about having a USP – your unique selling proposition, what you can offer a potential customer that your competition can’t.  In product creation this could be more videos than your competitor, a membership site with more resources than you competitor, better customer service than your competitor, and so on and so [...]

Don’t Overwhelm Your Customers With Your Product

Most sellers of information products know it’s important to determine the market for their product. They do a lot of research to find out what people want to know more about and whether their product can be profitable.  Hours spent on keyword research, scrolling through forums and Yahoo Answers, reading current chatter on blogs – [...]

Have You Ever Wondered What Other People Do?

As a product creator, you are probably mostly focused on your own stuff, quite naturally. You don’t really have time to worry about other people’s stuff unless it somehow affects your stuff.  But sometimes, it’s fun to take a look at what other people are working on. I very often ask people “What are you [...]

Give Testimonials As Often As You Can

When you purchase and enjoy and benefit a product, do you always give a testimonial to the seller? You know, testimonials are very important to sellers, and they are very important to you as a product creator.  And they are also important to other potential buyers of products you may have purchased. When you get [...]

Would Anyone Be Interested In This Cool & Beneficial Idea?

I was over at ProBlogger.net today and found an interesting post about the 31 Days to Build a Better Blog workbook. Darren is willing to help groups of bloggers in similar niches who want to go through the 31 Day course together by offering a discount on the book as well as a little promotion [...]