I want to share a story about some good, no EXCELLENT, customer service I just received. I had (still have) my heart set on securing a pair of Skullcandy Aviator Headphones (I wanted (still want) a pair of brown/gold ones). So when they were taking pre-orders, I eagerly ordered mine. The advertised shipment date was [...]

For many of us, this was our 2nd 30-day blog challenge.  This challenge was definitely bigger and better and more diverse for sure.  One thing that saddened me about the last blog challenge was that when I saw the list of finishers, I didn’t know many of them were in the challenge.  While we were [...]

Confirmation bias is a phenomenon where people seek out information that confirms what they believe to be true.  They don’t seek information to prove what they believe is incorrect. This post about confirmation bias on the You Are Not So Smart blog gives very nice examples of confirmation bias in action (and yes, I love [...]

>>Thanks for wanting to read the rest of this post! If you missed the first part click here << This happens a lot with information products. When you read their sales pages, you get a laundry list of stuff that you will learn when you buy the product. You think “Wow! Yes, that’s exactly what [...]

Before you start creating your information product, you will need to be honest with yourself: are you creating the product for your customer or yourself?  In all of the gigabytes of products I’ve accumulated over the last 7-8 years, I can easily tell what was created for “me.”  And there weren’t that many. When a [...]

I was just thinking about how long I’ve been on the web. At least since 1993 when I first discovered America Online (no, it wasn’t officially called AOL back then).  I still remember signing into America Online with my dial-up modem on my Apple Macintosh SE/30 – if you don’t remember those, they were the [...]

As a product creator, you are probably mostly focused on your own stuff, quite naturally. You don’t really have time to worry about other people’s stuff unless it somehow affects your stuff.  But sometimes, it’s fun to take a look at what other people are working on. I very often ask people “What are you [...]