Let’s say that you picked your topic, researched it and finally finished writing it. It’s PDF’d (this is a common format used to protect your ebook and make it compatible with virtually all computers) and you are ready to put it up for sale. I’m sorry to say, you still aren’t finished writing just yet! Here are some things I don’t want you to forget about, and you might want to work on these right along with your main product:
1. Sales page. This is where you announce to the world what your product is. You make your sales pitch on this page. You explain the benefits of your ebook and how it’s going to help buyers solve a problem. You talk about why you are the one that’s best to teach them whatever it is you’re teaching them. You can provide testimonials and your money-back guarantee on this page as well. Most important, this is where your order button will be displayed!
2. Some type of opt-in treat. Now, you want to take advantage of all the traffic you get to your page. All visitors are not going to buy your ebook (sorry), but you can at least try to capture their email addresses. They visited your page for some reason (curiosity, interest in your topic, or they were just tricked into clicking on your page), so while they are still there you at least want to get their email so you can contact them again. You can do this by trading a free report or perhaps a 7-day email course for their email address. Make it good so you can entice them to sign up to your opt-in list.
3. Download page. Once someone purchases your ebook, you will need to deliver it to them. You will have some kind of ”thank you” or “download” page. On this page, at minimum, you should have a few paragraphs thanking them for their purchase and full instructions on how to download and open your ebook. In some cases you may have a second product you want to sell, a customer’s list you want them to opt-in to, or any other number of options.
4. Affiliate materials (optional). If you are selling your product through ClickBank, I highly recommend you create a number of affiliate materials such as blog posts/reviews, email reviews, articles, banners and other graphics. ClickBank affiliates are very savvy and eager, but lazy. If they have to write their own articles or reviews about your product or make their own graphics, then they probably won’t promote it. There are 1000s of other products for them to promote that have these materials created. That’s just the culture of ClickBank. If you are promoting through your own affiliate script or another program, then these materials may not be as important, but still a very good idea to have available.
So what do you think? Are you ready for all of the “extra” work outside of creating the ebook itself? I know it’s a lot. Creating the affiliate materials is my least favorite of all for sure.
Follow me on Twitter: Robert_Britt
you hit the nail on the head here. Starting with #1, you aren’t going to get any sales without an effective well written piece of copy. I am sure there are a lot of gems out there that on one knows about..
Rob Britt´s last blog ..Vitamin C – Over Rated and Totally Unnecessary?
Follow me on Twitter: gwenatanner
In response to Rob’s comment:
Hi Rob,
I agree – who knows what’s out there thats just plopped on a sidebar with a line or two!
Thanks for visiting,
Gwen
Follow me on Twitter: melaniekissell
Oh, this is juicy, Gwen!
Even though I haven’t created any of my own products yet, I’m certainly going to remember and refer to this post when I do.
I’m an avid affiliate marketer and I totally support you on #4. If I want to sign up to promote someone’s product and they haven’t created any top notch, convenient, easy peasy tools for me to use … I’m gone! It only makes good business sense. And if I’m going to expect other people to promote my products or services, I certainly can’t expect them to create all the promotional materials. Why should they?
Wonderful info,
Melanie
(#blog30)
Melanie Kissell´s last blog ..I’m Rubber. You’re Glue.
Follow me on Twitter: YvonneAJones
It’s great to read the logical steps and aspects required for a successful e-book launch, Gwen, and yes, it is a lot of work, but it is so worth it in the end. One of the things I’ve come to appreciate is that I do not have to know how to do everything; a lot of it can be outsourced at affordable rates. Thanks, Gwen; great post.
Yvonne A Jones´s last blog ..How to Use Article Marketing to Create a Responsive Opt-In E-Mail List
Follow me on Twitter: gwenatanner
In response to Melanie’s comment:
Hi Melanie,
Yes, at this point, like Yvonne said in her comment, much of this can be outsourced, especially graphic and article/blog post writing. Even just 1 or 2 articles can help out affiliates. But some just don’t do it – then again maybe they don’t know that they should.
Thanks for visiting,
Gwen
Follow me on Twitter: gwenatanner
In response to Yvonne’s comment:
Hi Yvonne,
Its a lot of work for sure! But when its all over, it’s like you made it over a hump, and that’s truly a great feeling. And yes, much of it can be outsourced – I HIGHLY recommend having eye catching graphics outsourced! Some things we just shouldn’t do for ourselves when business is concerned LOL.
Thanks for visiting,
Gwen
Follow me on Twitter: mikeroosa
Do you create a separate sales page with its own domain or just use an existing site/blog that you already have? This is something I’m interested in tackling. Where did you gain the experience for launching a prodcut?
Mike Roosa´s last blog ..The Flip And The Flop
Follow me on Twitter: gwenatanner
In response to Mike’s comment:
Hi Mike,
Thanks so much for stopping by. Yes, you will definitely want to create a separate sales page with it’s own domain. On this page you want to really sell your product, and state the benefits to the buyers and testimonials, any screenshots, sample table of contents, etc. Whatever you can do to sell it. So that’s why you want to dedicate a single page to it, and also so your potential buyers wont get distracted by anything else. You can then put a link, ad or even the ecover itself on your blog to promote it.
I gained my experience by learning from John Thornhill. He will walk you step-by-step from researching your product to launching and promoting it and selling it on ClickBank in his MasterClass. I was in his coaching program a number of years ago.
I hope this helps!
Thanks for visiting,
Gwen