How To Repurpose Your Articles and Blog Posts

Once you start blogging or writing consistently, creating new content day after you, you will have a good amount of content.  We don’t want that great content to be lost forever, because it took time for you to write it.  So why not revive it by reusing it in another way?  I didn’t want to talk about videos again, but it seems to be the theme of my week.  Here’s how you might go about  creating a video out of one of your posts or articles.

Start off with an article or blog post…

Say you write a how-to article on building a birdhouse using supplies you have laying around your yard. In your article you have an introduction that describes what you will be teaching and why, and a list of things you will need to build the birdhouse. The next part of the article describes the steps to take to build the house. We’ll say there are about five steps you discuss to build the birdhouse. You conclude your article with a summary about where to find more resources for birdhouse building on the internet. And the last bit of information is, of course, your article resource box with a link to the sales page for your “Build a Better Birdhouse by Bedtime” ebook. You submit this article to and now it’s working to build traffic to your website.

Then create an audio giveaway…

One of the things you want to do when promoting your “Build a Better Birdhouse by Bedtime” ebook is to start building your opt-in list of eager birdhouse builders. So you create an opt-in page and decide to give away a useful freebie. You repurpose your article by recording yourself reading the article.

You open up Audacity*, and maybe add a catchy intro that introduces you and why you are providing this audio freebie. Then you record yourself reading your article, being sure to mention your ebook at the end. Now, this same article content is working to build your list.

Then create a YouTube video…

To take advantage of all of the traffic that YouTube receives, you decide to create a little video. So you create a PowerPoint presentation by re-purposing the content of your article once again. You create a title slide and read your introduction, and perhaps show some photos of the needed supplies. You then add in five more slides for each of the five steps in your article and add in photos you took to illustrate the steps. Finally, you create a closing slide with your summary and information about your ebook. You record all of this using Camtasia** and publish on YouTube. Once again, the same article content is now driving traffic to your site from YouTube, as well as building your YouTube friends list and subscribers.

There you have it, three ways to repurpose your blog post or article.

*Audacity is a free audio recording and editing software.

**Camtasia is a commercial screen recording software by TechSmith.

Comments on this entry are closed.

Kat Simpson
June 5, 2010, 10:47 pm

Great ideas and new ones! Hadn’t thought of the audio or video re-purposing. Thanks so very much!

Inspiring Speaker Kevin Thompson
June 5, 2010, 11:32 pm

Hi Gwen,

I love your suggestions and plan to put a number of them into practice especially since I am in the blog challenge. Camtasia is one of the best ways to make a product and I plan to leverage it to develop my next product.

Thanks again,
.-= Inspiring Speaker Kevin Thompson´s last blog ..A Talent Based Work Environment =-.

Melanie Kissell
June 5, 2010, 11:52 pm

Gwen, you’re the master!

You’ve shared sensible, logical, and profitable ways to recycle what you’ve already got at your fingertips.

Your first two suggestions are right up my alley. I’m just not quite ready for the video ‘thing’ yet as far as product creation goes. I will be, though! I’ve got two cool items on my wish list — a flip cam and a lavalier microphone. In the meantime, I have dabbled a bit with Animoto and I’ve had some fun creating videos there.

Love your posts!
.-= Melanie Kissell´s last blog ..Oh For The Love Of God! It’s Just A Blog Post. =-.

Bobbye Middendorf
June 6, 2010, 12:10 am

Great practical hands-on ideas Gwen. I appreciate how you reframe things into doable chunks.
Bobbye Middendorf
The Write Synergies Guru
.-= Bobbye Middendorf´s last blog ..The Right Guide =-.

Gonzalo J. Suarez
June 6, 2010, 12:50 am

Thanks for the ideas…! I will try them starting this monday…

I had learn a lot since I entered the #Blog30 challenge. Thanks a lot for share this ideas!

June 6, 2010, 1:03 am

Gwen, I swear you read my mind…I was just thinking about this topic. You answered all the questions I had…YOUR AWESOME!!!
.-= Jaime´s last blog ..Ways To Make Money With Your Blog =-.

Joe Cheray
June 6, 2010, 1:37 am

Sadly I have both Audacity and Camtasia and have used them very little. I have used Animoto a few times and love it and have also learned how to upload video from my Android Phone. Which I should re-purpose that article into a how to video so others can see step by step how to do it.

Thank you Gwen for sharing useful information that every blogger no matter what their niche is can use.
.-= Joe Cheray´s last blog ..What Can Topeka Learn from Rural Communities? =-.

Rick Hamrick
June 6, 2010, 8:45 am

Gwen, this is a great, easy-to-follow guide for leveraging all that creative energy which we put into content creation!

What I find most delightful is to think about how much content I have which is fuel for this fire you built in me.

Gotta go! Repurposing is happening!!
.-= Rick Hamrick´s last blog ..Argue as if you are right, listen as if you are wrong =-.

June 6, 2010, 11:33 am


Great article on three other methods to repurposing one’s blog article. This is the way to go viral. Thank you for sharing.
.-= Jane´s last blog ..Why did you Become An Entrepreneur? Part I =-.

June 6, 2010, 12:15 pm


Great article on repurposing your materials. Will definitely incorporate audio and videos in my future blog post. This is the way to go viral and create more products. Thank you.
.-= Jane´s last blog ..Why did you Become An Entrepreneur? Part I =-.

Piotr Krzyzek
June 6, 2010, 4:39 pm

Woah again!

I know about the whole joy of repurposing content but I haven’t really seen it laid out so well before.

You’re an ace teacher Gwen!

.-= Piotr Krzyzek´s last blog ..Static FBML Styles In CSS – The Basics =-.

Gwen Tanner
June 6, 2010, 11:48 pm

In response to Piotr’s comment:

Thank you Piotr – you are going to have a lot of stuff to repurpose. Do you have a YouTube channel yet??


Lynn Jordan
June 6, 2010, 5:10 pm


What a great method for repurposing articles and blog posts. Lots of results with a little bit of effort.

Melanie, you can do a lot with a microphone and screen capture. You don’t need to be on camera, unless you want. If you want to be on-screen, start with Anyone can do 12 seconds. Remember, baby steps.
.-= Lynn Jordan´s last blog ..Are You Having Trouble Reaching Your Writing Goals? =-.

Gwen Tanner
June 6, 2010, 11:47 pm

In response to Lynn’s comment:

Hi Lynn,

That’s a good point about the auto-play. Especially when you’re in a location which isn’t appropriate. I was on the phone with my dad earlier today and I clicked something and a video started playing. He asked me “What’s wrong?” I told him it was just some video (I couldnt turn it off). He said “Oh, I heard a lady talking, thought you had company.” LOL

Thanks for visiting,

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