Once you start blogging or writing consistently, creating new content day after you, you will have a good amount of content. We don’t want that great content to be lost forever, because it took time for you to write it. So why not revive it by reusing it in another way? I didn’t want to talk about videos again, but it seems to be the theme of my week. Here’s how you might go about creating a video out of one of your posts or articles.
Start off with an article or blog post…
Say you write a how-to article on building a birdhouse using supplies you have laying around your yard. In your article you have an introduction that describes what you will be teaching and why, and a list of things you will need to build the birdhouse. The next part of the article describes the steps to take to build the house. We’ll say there are about five steps you discuss to build the birdhouse. You conclude your article with a summary about where to find more resources for birdhouse building on the internet. And the last bit of information is, of course, your article resource box with a link to the sales page for your “Build a Better Birdhouse by Bedtime” ebook. You submit this article to EzineArticles.com and now it’s working to build traffic to your website.
Then create an audio giveaway…
One of the things you want to do when promoting your “Build a Better Birdhouse by Bedtime” ebook is to start building your opt-in list of eager birdhouse builders. So you create an opt-in page and decide to give away a useful freebie. You repurpose your article by recording yourself reading the article.
You open up Audacity*, and maybe add a catchy intro that introduces you and why you are providing this audio freebie. Then you record yourself reading your article, being sure to mention your ebook at the end. Now, this same article content is working to build your list.
Then create a YouTube video…
To take advantage of all of the traffic that YouTube receives, you decide to create a little video. So you create a PowerPoint presentation by re-purposing the content of your article once again. You create a title slide and read your introduction, and perhaps show some photos of the needed supplies. You then add in five more slides for each of the five steps in your article and add in photos you took to illustrate the steps. Finally, you create a closing slide with your summary and information about your ebook. You record all of this using Camtasia** and publish on YouTube. Once again, the same article content is now driving traffic to your site from YouTube, as well as building your YouTube friends list and subscribers.
There you have it, three ways to repurpose your blog post or article.
*Audacity is a free audio recording and editing software.
**Camtasia is a commercial screen recording software by TechSmith.