I’m sure you know that product creation is one of the easiest and quickest ways to get started making money online. But if you’re like so many creative, talented and information-filled people I konw, you probably still haven’t gotten started yet creating your OWN info product. Is there something stopping you? Let’s look at some reasons that may be holding you back.
1. I’m not in the best financial situation, I don’t have enough money to get started.
That’s not a good enough reason! You can create almost any type of information product using free tools found online. OpenOffice provides an entire productivity suite including a word processor and presentation software, and it’s free. Audacity is the most popular tool for creating audios, and it’s free. CamStudio.org is a screen recording software very similar to the Camtasia paid product, and it’s free. You can convert your ebook into a PDF using FreePDF.org, and guess what it’s free. All these tools can help you create the most popular formats of information products…for free.
2. Well, I just can’t do it. I’m not technical enough to create these types of products.
Nope, still not a good enough reason. All you have to know how to do is type and talk. If you can type, then you can write and ebook or a short report. If you type slowly you can still crank out a PowerPoint presentation that can be converted to a video. If you are convinced that you can’t type at all, then get someone to type it for you! As long as you can talk, you can create a product. Record yourself speaking about all of the important points of your topic then. Once you are finished, have someone transcribe it for you into a written document.
3. But I don’t have a unique idea. Too many people already have products like mine.
That’s a valid point, but still not good enough. You just need to set yourself apart from everyone else. If a lot of people have a similar product, then that’s a good market to be in (they feel there’s money to be made there). Read all of those products, see what’s missing. Tailor it to your specific market. Tell your story. You simply have to make your product different than what’s already out there and fill the gap that the others are missing.
If you are nervous about creating a product to sell online, I can truly understand. There are many reasons to be nervous. But if you have knowledge to share then share it – even if it’s just a simple free document for starters. I believe that everyone has a product inside of them just dying to come out and be shared with the world 
Follow me on Twitter: robertabud
I think one thing we have to be careful about is that we don’t get caught up in what we can”t do. If you are only creating a new product to make money then stop. If you find a gap and you would buy a product would other buys it too. In the first instance doing affiliates, JVs could help you decide that you do have the skills and create a product for yourself.
Your points are excellent but do they fit with your business purpose and your personal purpose and not just about making money
Follow me on Twitter: gwenatanner
In response to Roberta’s comment:
Hi Roberta,
You make a great point. Don’t make a product based on how much money you think it might make. Successful people are passionate about their topics… they will spend time promoting, marketing themselves and doing all it takes to sell it.
Thanks for visiting,
Gwen
Follow me on Twitter: esdeer
Great tips Gwen. I tend to be a bit of a perfectionist, which makes me a procrastinator too. So I am much more motivated now after reading your article, to just do it. Thanks for the info about the tools out there to make it easier
Maureen
Follow me on Twitter: learnit2earnit
All good points Gwen. Making or creating your own product starts with a plan. There are lots of free tools to help anyone get started. I started with writing short ‘free’ information ebooks as giveaways to start building my list. Anyone that is interested on an easy step by step how to create your own free ebook, I would be happy to share my tips.
Lynn Brown´s last blog ..Marketing Points For a Successful Business Online
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Thanks for the nudge. I’m getting there. I’ll keep your advice tucked in my hat.
Many blessings,
Carrie
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This post is a winner — it’s emotionally-charged and I love it!
You haven’t left one inch of wiggle room.
I don’t believe there’s an excuse anyone can possibly come up with that you haven’t already addressed and tackled here. And thanks, Gwen, for the reminder about all the darn good product creation tools and resources available for absolutely no cost whatsoever.
You Rock!
Follow me on Twitter: MarthaGiffen
You have certainly over-ruled any objections to creating your own products. I would just like to add that many get the products created and then let them sit because they have a fear of failure or success (or something!) about getting them into the marketplace. Does that ring true for anyone?
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Thank you for the inspiration to bookmark this and come back to read with a more active purpose. I am anxious to add information online in new ways, and your imput will be useful.
Follow me on Twitter: janettefuller
I thought I had some good excuses for not writing an information product. Your article crushed each excuse that I had!
This is a terrific article ~ I will start writing articles and information products soon.
Janette Fuller´s last blog ..Internet Marketing With Connie Ragen Green
Hi Gwen
I think what stops most people from creating their own products is fear that no one will want to read it or buy it.
That can be solved quickly enough by asking people what they are having problems with and then giving them the solutions.
A good way to do this is to ask your subscribers or add a survey on your blog.
Then you can create the product and fill the demand.
Also…
Interview an expert to create a product. That way you’ll have a great product with lots of good content to offer and you don’t have to do much of the talking.
Regards
Dawn Kay
Dawn Kay´s last blog ..How To Record An Audio Podcast Using Audacity
Follow me on Twitter: chriskentwarrio
Yep, there’s always a billion excuses not to start.
Just get on with it and don’t look back!
I plan to outsource in future but that is simply to save time.
Follow me on Twitter: janettestoll
Hi Gwen,
Great tips and awesome resources on your blog! It is intimidating thinking about creating your own product. I recently started advising home based business owners on article writing and marketing and it was challenging at first to think of how much I should charge, should I even do it, and so forth. But once you decide to do, it’s amazing what follows. The first step can be scary though
.
Thanks for sharing!
Janette Stoll
http://janettestoll.com
Janette Stoll´s last blog ..How to Attract More Leads to Your Party Plan Business Opportunity
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I so want to start one, but for me I keep putting it off and blaming time which is not a good excuse.
Follow me on Twitter: gwenatanner
In response to Leona’s comment:
Hi Leona,
Here’s a tip – if it’s really that difficult to find time to create a product, get a voice recorder and keep it with you or by your bed. Speak a few thoughts in it every day about your topic. Then when you have the recorder filled up (or think you have enough information), have someone transcribe it. Recording your voice is very easy to do while multi-tasking and doing other things – so you can’t say you had to set aside any additional time
Thanks for visiting,
Gwen
Follow me on Twitter: gwenatanner
In response to Dawn’s comment:
Hi Dawn,
I totally agree with you! I guess the way to get over that is to just try it and see. If no one buys it, then you can give it away for free as a list builder. There are so many products that fail (think about all the stuff in bargain bins and clearance racks in retail stores) – but they were all given a chance. And to be honest, I’ve bought a lot of crappy products even when my intuition told me that I would regret it – so you really can’t predict what people will buy and what they wont buy!
Thanks for visiting,
Gwen