Today I want to talk about what it means, personally, to create a product. If I ask “What are the benefits of creating your own product?” Your first thoughts may be the financial aspect of having a product, the ability to live the “internet lifestyle”, having a successful business and so on. But I want to point out some less obvious reasons…
First, once you have completed your product, you have moved through the phases of idea to concept to vision to reality. You’re no longer simply telling people that you have these plans of having your own book, you’re now telling them “this is my book.” Your vision becomes real.
With that realness, you gain credibility. You’re able to prove to your market that you have taken the time to master your topic and here is the proof – a product. Having a product means you put together content and experience – and that is credibility.
Now, you also move from just being just a random person to the “creator” or “author” of a product! Because of this, you’ve opened up opportunities to be cited or quoted, having your product referenced in conversation and…um “flattered” (as in imitation is the sincerest form of flattery).
Of course if you have one product, people will expect…wait for…and possibly even beg for more. You have fans (or fanatics in some cases) that can’t wait for the launch of your next best thing.
And finally, you’ll have a feeling that you are a product creator! You created something, you finished something. You have something tangible that you created. There is no better feeling than that!