Less Obvious Benefits of Creating Your Own Product

Today I want to talk about what it means, personally, to create a product.  If I ask “What are the benefits of creating your own product?”  Your first thoughts may be the financial aspect of having a product, the ability to live the “internet lifestyle”, having a successful business and so on. But I want to point out some less obvious reasons…

First, once you have completed your product,  you have moved through the phases of idea to concept to vision to reality.  You’re no longer simply telling people that you have these plans of having your own book, you’re now telling them “this is my book.” Your vision becomes real.

With that realness, you gain credibility.  You’re able to prove to your market that you have taken the time to master your topic and here is the proof – a product. Having a product means you put together content and experience – and that is credibility.

Now, you also move from just being just a random person to the “creator” or “author” of a product! Because of this, you’ve opened up opportunities to be cited or quoted, having your product referenced in conversation and…um “flattered” (as in imitation is the sincerest form of flattery).

Of course if you have one product, people will expect…wait for…and possibly even beg for more.  You have fans (or fanatics in some cases) that can’t wait for the launch of your next best thing.

And finally, you’ll have a feeling that you are a product creator! You created something, you finished something. You have something tangible that you created.  There is no better feeling than that!

Comments on this entry are closed.

laura April 14, 2012, 11:07 am

This is also true about writing a book ~ so many people forget the added value of what they do!

Gwen Tanner
April 14, 2012, 12:28 pm

Hi Laura!!

Thanks so much for stopping by. Yes – people who share their knowledge definitely add plenty of value that is often very appreciated!


Sarah April 14, 2012, 11:23 am

Hi there, I am also participating in the UBC and also have a “creating a product” type blog. I’m trying to focus more on the aspects of selling your crafts, which is slightly a bit different. I really appreciate the stuff that you write about, and maybe we can work together sometime :-)


Gwen Tanner
April 14, 2012, 12:24 pm

Hi Sarah,

Thanks so much for stopping by. I checked your blog and I have something to share with you. I will email you.


Michele Scism
April 14, 2012, 5:46 pm

Great post Gwen! The credibility you gain when having your own product/book/training program is unbelievable. The way people see you and your business will definitely change. Thanks for sharing, Michele
Michele Scism´s last post ..Can People See YOU in your blog?

Caylie Price
April 15, 2012, 8:20 am

Oh Gwen I am so glad to have found your blog! The quality of your posts is fantastic and I can see you will give me a frequent swift kick in the bum when needed ;o)
Caylie Price´s last post ..3 Must Read, Killer UBC Posts From Last Week

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