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What Is an Information Product? Really…

April 12th, 2010, 9:21 pm | Posted in Product Creation | 80 Comments

An information “product” is basically something that allows you to share information with someone else.  The information can be your own knowledge or expertise, or information you have compiled in an organized or interesting way (even if you didn’t write it).  It’s simply a way to transfer information to someone else. Just think of it as a way of communicating ideas. It is not just an ebook.  It seems that the assumption that information product = ebook.

Let’s quickly list out some info product delivery methods. These are the ways you can communicate information:

Ebooks: These are-text based can be written and delivered in a number of formats such as PDF, MS Word documents, .exe files, compiled hyper-text (or HTML pages) and so on.
Videos: These are visual and usually consist of images, animations and audio.  They can be delivered online, on DVD or CD or made available for download.  Typical formats are .swf, .mp4, .mov, etc.
Audio: These are usually only audio that are playable either online on a website or downloadable. They can also be delivered on CD or made available for download. Typical formats are .mp3 and .wav.

So we have text to read, video to watch and audio to listen to. When someone gets the urge to create a new info product, they probably pick one or the other – and most likely they will choose to write an ebook.  Ebooks are thought to be the easiest because all you have to do is type, and everything you need is probably already on your computer. But just by changing the names,we can come up with a list of different types of products:

Ebook Product

Video Products

Audio Products
Training Manual
User Guide
Process Guide
Learning Kit
Drill Book
Workbook		 Video Course
Recorded Webinar
Video Training Program
Videocast
Video Book
Multimedia Training		 Recorded Interview
Podcast
Recorded Seminar
Telecast
Audio Course
Audio Training Program

I guess my point is, you have the basics: ebook (text), video and audio. It’s up to you to determine your product type and how you want to deliver it to your customers. So think out of the box, and hop over to Amazon.com and look at how other authors are describing their books (a/k/a printed info products)!

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80 Responses to “What Is an Information Product? Really…”

  1. Follow me on Twitter:

    Thanks Gwen! This was a great post! I got some new ideas, now I’m off to brainstorm..Your Awesome! Thanks..
    Jaime´s last blog ..Must Have WordPress Plugins My ComLuv Profile

  2. Follow me on Twitter:

    Ok, Gwen. I grabbed my notebook and wrote these all down because they’re so darn great! Thank you. I’m getting downright itchy to make products of all kinds now.

  3. Follow me on Twitter:

    In response to Karen’s comment:

    Hi Karen,

    I can’t wait to see what you’re going to choose and come up with! I know they will be great for sure.

    Thanks for visiting,
    Gwen

  4. Follow me on Twitter:

    I am a little tough on what I read… info overload. However you have a new fan. Terrific information without the ususal BS. Thank you so very much for giving so much and being so straight to the point.
    Linda

  5. Follow me on Twitter:

    In response to Linda’s comment:

    Hi Linda,

    Thanks for the compliment and for stopping by! Good luck with the challenge.

    Thanks for visiting,
    Gwen

  6. Follow me on Twitter:

    Hi Gwen, a good summary, and I love the little graph, great content and a good idea to divide the different mediums up like that.

    Enjoy the journey.

    Mandy
    Mandy Allen´s last blog ..How do you relaxMy ComLuv Profile

  7. Follow me on Twitter:

    Hi Gwen,

    Nice straight forward post :)

    Another comment worth adding to your ‘think outside the box’ scenario is for your readers to look at things they have already done or got, and how they could be re done to create another product or advanced produict.

    EG – a text ebook could be turned into an audio product or a video product..

    This way it would appeal to more buyers who may prefer one or other type of learning/instruction :)

    Hope that helps

    Randy
    http://www.RandolfSmith.com
    Randy Smith´s last blog ..Warning – Guru’s Are Like Governments!My ComLuv Profile

  8. Follow me on Twitter:

    Hi Gwen, I sell information products on eBay and from my eBook website and have recently created my first eBook.

    For my second product it’ll be in 2 parts, an eBook as a give away and a video series (showing how to:) as a sale item.

    I think where we can we should try to use a combination of eBook, video and/or Audio if possible.

    Your frame of ideas is really helpful.

    Regards, Barry

    I see that you have joined in the 100 blog comment challenge, i’ve added your details to the contributors page on my blog and have added you to the twitter list as well.

  9. Follow me on Twitter:

    In response to Barry’s comment:

    Hi Barry,

    Thanks for stopping by and leaving your comment about what you’re doing with your ebook. I hope you share your second product with us once it’s complete.

    I found your list on Twitter, thanks for adding me!!

    Thanks for visiting,
    Gwen

  10. Follow me on Twitter:

    In response to Randy’s comment:

    Hi Randy,

    You give great advice :) It’s a good idea to repurpose whenever you can to get an additional product complete quickly. The work is 1/2 done once you finish the first product – the followup products should be a piece of cake whether you’re transcribing audio/video or recording text!

    Thanks for visiting,
    Gwen

  11. Follow me on Twitter:

    In response to Mandy’s comment:

    Hi Mandy!!

    It’s so great to see you!! Glad to see you like my graph :)
    I hope you come back soon.

    Thanks for visiting,
    Gwen

  12. Follow me on Twitter:

    Hi Gwen,
    It amazes me that people don’t do video and audio for their Ebooks, it probably trebles the value of it. The Ebook is the hard part, once that is written, the rest is straight forward.
    You have raised some very good points here.
    Thank you
    Pete

  13. Follow me on Twitter:

    Gwen, I refer to my car as my mobile university and while I really enjoy sitting down with my pen and highlighter to read an e-book, there are times when I don’t have the time. At time like that I really appreciate the creator of the e-book or report having it in an audio format for download so I can listen in the car.

    Changing the name, as you suggested, does create added dimensions and make it even more interesting especially if one is creating e-books or special reports regularly. This is a great post, delivered in your marvelous teaching style.

    BTW, I saw from your comment that the problem was not my website, but that they have no created an avatar. Thanks.
    Yvonne
    Yvonne A Jones´s last blog ..Direct Sales Tips- Following-up with Customers Build Relationships and Customer LoyaltyMy ComLuv Profile

  14. Follow me on Twitter:

    Hi Gwen, I like your post, very good information you wrote. I’d like to add, you can even do ebook format, video and maybe audio as a bounus. The point here is you can be creative and think outside the box and use all three methods and increase the value of your ebook.

    Terry Conti
    Terry Conti´s last blog ..Sell your ebook on its own or put it on Clickbank What do you thinkMy ComLuv Profile

  15. Follow me on Twitter:

    Thank you for the post Gwen! I really like some of those ideas. Are you saying that changing the name of a product from e-book to Training Manual might stand out more to potential customers?
    Jeff Wise´s last blog ..Best Baseball BattingMy ComLuv Profile

  16. Follow me on Twitter:

    Hey Gwen
    Excellent post. You have put together some interesting ideas on how to put together different products by changing the methods of presentation and by listing all the different names for similar products. Your advice to check out Amazon .com is a great idea I am always looking for new ideas on how to present material. I am looking for ideas on how to improve my video making skills as I believe video blogging is the way to go. What do you think?
    Stan Young´s last blog ..Technology is changing our world-Entrepreneurs- Did you know-are you ready for the ChallengeMy ComLuv Profile

  17. Hey Gwen,
    Good to meet you here on the 100 blog challenge…it has been an awesome few days getting around everyones blogs.

    Like your post…no I have not created my own ebook…next project.

    Have book marked you and will return.

    Cheers
    Bryan
    Bryan McHeyzer@The Internet Intern´s last blog ..Increase Your Squeeze Page Conversion Rate!My ComLuv Profile

  18. Thank you very much for sharing this. I have subscribed to your RSS feed. Please keep up the good work.

  19. Follow me on Twitter:

    Hello Gwen,
    Good job on packing a lot of information into a short post. I love how you gave us different terms to describe how to package the products we create. ebook has become so generic!
    Cheryl@backlinks´s last blog ..Link Bait – Posts That Get StumbledMy ComLuv Profile

  20. Follow me on Twitter:

    I love your latest comments column! How cool to see each commentator’s smiling face. Very friendly!
    Cheryl@backlinks´s last blog ..Jane Austen’s Fight Club for Ladies Who Love to BashMy ComLuv Profile

  21. Follow me on Twitter:

    Hello Gwen,

    Thanks for your simple but informative post here.
    Is really nice to see someone broke down the basic of an information product to it’s simplest form. Like what you wrote, it used to be assumes as an ebook when people talk about information products a few years back. Now everything changes with the advancement we had to add videos and audios as part of the product element.

    Thanks again for sharing.

    Cheers
    Jason Ser

  22. Follow me on Twitter:

    Hi Gwen

    A combination of each of the different media you describe is the ideal info product for me.

    This way I can choose how I want to learn.

    Providing this choice when we create our products will help us sell more and at higher prices.
    Stuart Turnbull´s last blog ..We need your ‘make money online’ ideas!My ComLuv Profile

  23. Hi Gwen,

    Nice post, well put together.

    I find the post and the comments quite interesting with regards to the use of eBooks, video and audio.

    A tricky one this, as it is now very fashionable to use video.

    I know a top marketer who uses nothing else but sometimes I would just like to read the product and slowly digest it instead of listening to a long video.

    Perhaps as you say, it might be smart to provide all the options when selling your product.

    Regard,

    Dave
    Dave Whittle @resale rights´s last blog ..Resale Rights Products ExplainedMy ComLuv Profile

  24. Follow me on Twitter:

    Hi Gwen…
    Great info! I’ve copied your list…it put everything in a neat little package for me ;)
    I am at the point where I am really trying to learn video. I know its importance in the marketing world…and, audio as well.

    I love writing…so, hopefully I’ll love making videos too. I just have to get used to the way my voice sounds when I add audio to it!

    Good luck with the challenge Gwen…
    Kathy
    Kathy Dobson@Outsourcing to the Philippines´s last blog ..Outsourcing to the Philippines…Your Questions AnsweredMy ComLuv Profile

  25. Follow me on Twitter:

    Hi Gwen

    The problem with having so many choices is that you often find that as you produce the content for your creation, you begin to argue with yourself, as to whether it is a guide or a book or even a report. Often I have used all three in the same creation, and had to make a choice and edit the others out carefully.

    Make the choice and stick to it, before you begin.
    igor Griffiths´s last blog ..The Facebook GuideMy ComLuv Profile

  26. Follow me on Twitter:

    Hello Gwen :

    your post has the qualities of a good writer. No fluff only contents and orgnized content. It is a great psots that overview of information can be grasped with a glance.

    I will like to read future posts too.

    Since I am a part of 100 comments Challenge, I will request you to read my blog and place a comment.

    Chat again
    Fran Aslam

  27. Follow me on Twitter:

    Hi Gwen,

    Excellent breakdown of the ways to communicate your information good post

    When I stated marketing all we have to play with really was eBooks and audio, video started to creep into the internet marketing scene a couple of years later. Now I feel it’s easier to create a video rather than build a 20k eBook explaining what you could in a 10 minute video.

    However, I love writing and would always add an eBook or report to any product. A combination of all three can also command a higher price tag especially if you add your variations into the mix.

    Cool post Gwen cheers.
    Daniel Sumner´s last blog ..Self Learning – Outsourcing – Student and TeacherMy ComLuv Profile

  28. Follow me on Twitter:

    In response to Daniel’s comment:

    Hi Daniel,

    Wow thanks so much for dropping by! I agree that video, once you get the hang of it, is quick and addictive. You can definitely pump out products at super speed using video! But always adding an additional format can never hurt and is a great selling point.

    Thanks for visiting,
    Gwen

  29. Follow me on Twitter:

    In response to Fran’s comment:

    Hi Fran,

    I appreciate your compliments. I will definitely stop by your blog as I’m making my rounds on the 100 comment challenge. Looking forward to reading your post too.

    Thanks for visiting,
    Gwen

  30. Follow me on Twitter:

    In response to igor’s comment:

    Hi igor,

    Oh no, don’t argue with yourself! You are right, just pick one and stick to it. That’s great advice. Start with the one that’s easiest to create for yourself – if you’re a good writer, then write and ebook – if you are more techy and graphical, then create a video.

    Thanks for visiting,
    Gwen

  31. Follow me on Twitter:

    In response to Kathy’s comment:

    Hi Kathy,

    You really need to create a video. Your writing is fantastic and will only be enhanced with your voice and images. I can’t wait until you release your video products!

    Thanks for visiting,
    Gwen

  32. Follow me on Twitter:

    In response to Dave’s comment:

    Hi Dave,

    I personally, like video – but I don’t want to have to watch hours of video for something that is better written. Then its no fun trying to decipher writing when something would be better presented as a quick video. So it’s really important that you make sure the medium you choose is the most appropriate for the information you are presenting. Great comments!

    Thanks for visiting,
    Gwen

  33. Follow me on Twitter:

    Hi Gwen,

    I am in the process of creating a new product on SEO. So this post has got me really thinking on which direction I should take. I have most of the content in the form of text with a few diagrams.

    I was thinking of adding bonuses and possible an upsell on related SEO products and even an interview with an SEO expert.

    So thanks for the post and I will have to get my thinking cap on now.

    Cheers

    Craig
    Craig´s last blog ..Put Your Email Marketing On Auto Pilot By Using An Auto responderMy ComLuv Profile

  34. Hi Gwen,

    Thanks for the ideas on the different types of ‘info products’. Obviously, I need to expand my horizons.

    What a great gift this business model is for those of us who love to write. It sure beats freelancing.

    Good luck on your journey,

    Joelle

  35. Follow me on Twitter:

    Good tips Gwen. When selling an eBook it’s useful to make an audio recording of it and offer it as an upsell.

    Sandy
    SandyHalliday@Making Money Online´s last blog ..Failure Is Not An Option In Making Money OnlineMy ComLuv Profile

  36. Follow me on Twitter:

    Thanks Gwen for this post.

    I know many prefer videos, but I really prefer eBooks. I don’t have the patience to see videos, it is much easier for me to read and eBook.
    Deb@Futures Trade´s last blog ..Small ProfitMy ComLuv Profile

  37. Follow me on Twitter:

    Hi Gwen,

    You neatly sum up this topic.

    These modes of delivery will continue to change as they have done so over the decades.

    I would suggest we are not internet marketers but we are instead information marketers – this allows us to think about delivery online and offline.

    Additionally much can be learnt from the great direct marketers of the past, in particular their copywriting skills as this is why we have the long sales letters online.

    All the best.

    Cheers

    Andy
    Andy Brown´s last blog ..The 4 Essentials Every Affiliate Program Should HaveMy ComLuv Profile

  38. Hi Gwen. Great post. You could add live training to your list of information products, e.g. seminars, webinars, mentoring, etc. These are excellent back-end products to up-sell your customers in your internet marketing online business.

    I’ve posted a link to this page on identi.ca for you (makes a change from Twitter!)
    Martyn Boaden´s last blog ..What Was Your Biggest Challenge When You Started Your Internet Marketing Online BusinessMy ComLuv Profile

  39. Follow me on Twitter:

    Hey Gwen,
    Thanks for jogging my memory for some ideas for information products.

    How are you doing with this challenge? It looks like I will actually complete this one:) Let me know about the next one!
    J
    The Cartoon Coach
    Carstarphen´s last blog ..Which Online MLM System is really the bestMy ComLuv Profile

  40. Hi Gwen
    Excellent post. I love the color it puts into the norm. Great perspective on how to flair the ordinary. Can you make the lists just a little longer, say, maybe 100 entries in each column ; ) No one would ever run out of creative ways to deliver their message.
    Thanks
    Alex
    Alex@first100items´s last blog ..HeatingMy ComLuv Profile

  41. Follow me on Twitter:

    Hello Gwen,

    It is an informative peice of read you are sharing here. Thank you very much, you have break down different types of the product from each catagory. It is very useful to me as I am now planning on my ebook and I am trying to find out the direction of it. Thanks for sharing.

    Cheers.

    Connie Chen

  42. Follow me on Twitter:

    Hey Gwen,

    Good post on different types of information products you can make. I liked your list of different names for the kinds of e-book, video, and audio products.

    Thanks for posting this!

    Peace,
    Darren L Carter
    Darren L Carter´s last blog ..Free Atomic Bomb Survivor Inspiration Book – Finished!!My ComLuv Profile

  43. Hi Gwen, just reading your post reminded me of hoe much IM marketing has changed in the past few years. Selling simple ebooks only doesn’t cut the mustard anymore, our buyers are more sophisticated and need to be offered top value/

    Best wishes
    Rob
    Rob Corrigan´s last blog ..What Is The Cheapest Way To Start A Business Part 2My ComLuv Profile

  44. Follow me on Twitter:

    And if anyone would like to take a look at the first “original” information product …

    Walk into Borders or Barnes and Noble! Books have been around and in our hands for centuries. Now, with the inception of internet technology, we get to create digital versions of the original information product.

    Ahhh … good old fashioned progress. :)

    Great post!
    Melanie
    31DBBB
    Melanie Kissell´s last blog ..7 Stifling False Impressions of Marketing Products and Services OnlineMy ComLuv Profile

  45. Follow me on Twitter:

    A information product can be packaged in so many ways.
    You can make it a membership site or a email subscription or just easy as a ebook or video.

    The possibilities are endless.
    Daniel M. Wood @ Sales Techniques, Motivation and Success´s last blog ..How to Use Motivation to Accomplish Your Goals and Start Living Your Dream LifeMy ComLuv Profile

  46. Follow me on Twitter:

    Hi Gwen,

    Software is also an information product to keep in mind.

    Many internet marketers create all 3 mentioned information products when they have a new product out there, so that they give more value to the potential buyer(s). There are people that prefer and learn easier by viewing a video than reading. Some other prefers reading a PDF document to learn something. Other prefers listening to an audio while driving etc. One of the easiest ways to create all 3 information products is by creating your video series first and then outsources it to a company to compile it into a PDF document and an Mp3 audio.

    Take care,
    Andreas
    Andreas Spyrou´s last blog ..The Biggest Affiliate Marketing Mistake – Mistake 6My ComLuv Profile

  47. Follow me on Twitter:

    Gwen, you’re a gem and you article is exceptional! It’s my new product creation blueprint and I’ll be sharing and returning to it again. Thanks for sharing and best of luck ahead, be well, Steve D.

  48. Follow me on Twitter:

    Hi Gwen,

    Thanks for the insightful blog post. I am working right now on product creation in a coaching program by Dave Nicholson.

    I am a bit behind now but the course is very good so far and goes into great detail about product creation.

    I think haveing your own product is the way to go.

    Good luck to you in the challenge and I want to see your products you have.

    Take Care,
    Steve
    Steve@stevetroutman.com/blog´s last blog ..BoilerMaker 15K Roadrace July 11- 2010My ComLuv Profile

  49. Hi Gwen,

    This is such an important post.This is indeed a topic which has been ignored by many experts & professionals. You have done a great job by bringing this topic about information product into light. I hope quality discussions follow this post.

    Great job.Many thanks for bringing this topic into light.Good luck with the challenge and with your business.
    Tamara @ kids ghostbuster costumes´s last blog ..Sexy Ghostbuster CostumeMy ComLuv Profile

  50. Follow me on Twitter:

    Hi Gwen,

    Thank you for your very informative post, it explains so concisely the whole process and the main options for product creation.

    This is my first visit to your blog Gwen by way of the challenge and I shall be returning soon for more of your valuable advice.

    Kindest,

    Brian
    Brian Alcock´s last blog ..So You Failed…So What!!My ComLuv Profile

  51. Follow me on Twitter:

    Hi Gwen,
    Thanks for the info.How to use and not abuse each one depends on your niche. Being yourself is the only unique thing we have. Using this uniqueness is what make us special.
    We are Pierre & Pierrette and we are here from the 100 comment challenge at http://theequest.com/?p=3018.
    Thanks for being you,
    Pierre
    Thee Quest For Perfect health

  52. Follow me on Twitter:

    Hi Gwen

    Creativity is key to internet business and I can say that since the last few years, my creativity has been on an all time low :-)

    Great post and very timely – I say this because yesterday I participated in a giveaway event and have my ebook as a gift to my subscribers – and some more creativity to the usual ebook/report in the tile would help!

    Thanks – I’ll be banging my brain for the next giveaway event a week after :-)

    Wish you good luck for the 100 blog comment challenge and nice meeting you here!

    Cheers!
    Abizer

  53. Follow me on Twitter:

    Hi Gwen,

    If anyone didn’t know what an information product was, then they need to read your post. Information products can take on many forms and as technology changes, these products will also change.

    Great post and keep up the good work!

    Mark

  54. Hi Gwen,
    Some have it and some don’t. You have it. Much said in few words. Good on ya. Good info. I’ll be digging into it more for sure.

    Thanks and good luck,

    Justin
    Justin Case@dirt cheap costumes´s last blog ..Cost Vs Price – Is There A DifferenceMy ComLuv Profile

  55. Follow me on Twitter:

    Hi Gwen,

    Great article on describing our products. I often refer to my spray tanning ebook as a ‘training manual’. I don’t like using ebook. The product is a training manual and that is why I have called it so!

    I finally got here!! :shock:

    This challenge has certainly taken up a lot more time than I thought it would. Now that all the contributors are on board and I finally finished transcribing 700 audios last week I can blog hop and check on how everyone is going!

    Hubby thinks my fingers are glued to the keyboard!

    I hope everything is going well. See you back here soon. I am keeping a table on all the challenges and their comments.

    Happy Product Creation!! :D

    Cheers

    Jacinta :D

    P.S How’s the article challenge going?
    Jacinta Dean @ Creating A Business Online´s last blog ..The 100 Blog Comment Challenge Update!My ComLuv Profile

  56. Follow me on Twitter:

    Hi Gwen

    Thank you for an excellent, concise and well thought out article. Although I prefer to read rather than watch and listen, not everyone is the same and, of course, audio and video often have a higher perceived value than a plain old ebook.

    I’ve made a note of your suggestions and will keep them in mind when creating my next product.

    Kind Regards
    Lynn

  57. Follow me on Twitter:

    Great Post! You gave me some new ideas and I really enjoyed reading it.
    Amy Steelman-Prueter´s last blog ..Are you up for the ChallengeMy ComLuv Profile

  58. Follow me on Twitter:

    Hi Gwen,

    Really good summary you wrote.

    Do you know something, I dont know why more people don’t try out an actual real book????

    Like you said, hop over to amazon and have a look, not sure if you meant people should create real books, but it just made me think that.

    So many people use online marketing, it’s a shame more don’t look offline too.

    Sally :)
    Sally´s last blog ..Writing Testimonials Benefit You TooMy ComLuv Profile

  59. Hi, Gwen,
    I love all your very useful tips on creating a product. The tips are all very easy to understand. Thanks for sharing. I will be back and subscribed to your rss feed.
    Thanks,
    Fran T
    Fran T´s last blog ..Nopalea and My KneeMy ComLuv Profile

  60. Follow me on Twitter:

    Gwen:

    Thanks for sharing the list of different types of products.

    I was reading something the other day that you can turn written products, like articles and ebooks into audio and video products.

    For me sometimes I like video and sometimes I just want to read so it is great when some marketers provide a transript of their audios and videos.

    Good luck to you!

    - Rick
    Rick Byrd´s last blog ..Business Ethics – Is There Such a ThingMy ComLuv Profile

  61. Follow me on Twitter:

    Hi Gwen,

    Great post, I personally love audio books and video when it comes to digesting information.

    When it comes to relaxation though nothing beats a real book.

    Enjoy the challenge
    Michelle

  62. Follow me on Twitter:

    Hi Gwen
    Your post is a very clear explanation of information products with a very helpful table. Keep up your good work.
    Good luck with the challenge.
    All the best
    Eamon

  63. Follow me on Twitter:

    Gwen

    Great post highlighting the different format and some ideas of how to use each of them. I have found the key is to offer your info or duct in a mixture of formats or in all 3. ly does this increase your revenue (you can have a basic ebook, with video and audio upsells etc) but also enables you to cater for all the different learning styles and preferences as after all some people prefer to learn by seeing or listening than reading. Keep up the good work.

    Tom
    Tom Harvey @ Tom-Harvey.com´s last blog ..Video Marketing – Anatomy Of A Successful Affiliate CampaignMy ComLuv Profile

  64. Follow me on Twitter:

    Hey Gwen,
    Good summary of an info product. I too enjoyed the table at the bottom giving examples of the different names you can give each product. I think it’d be neat to see a longer list of these.

    I also feel it’d be advantageous to those who go “all out” and mention you can have all three types in one product (ie. video, with ebook transcript, and audio file). This way you can market your info product through many channels.

    Keep up the great work of inspiring us all.

    Sean
    Sean´s last blog ..Can Blogging About Cupcakes Earn a Full Time IncomeMy ComLuv Profile

  65. Follow me on Twitter:

    Hi Gwen
    Very much liked your table and made a note of it-thanks.
    I shall be back……
    Best wishes
    Mike
    Mike Calmot´s last blog ..Blog Comments Challenge- Using the “Power of Six”…to drive traffic!My ComLuv Profile

  66. Follow me on Twitter:

    Hi Gwen, A nice simple post and well laid out. You can use multiple ways to build your product but I also think that video is going to lead the way as it is much more accessible to the masses, I am no great reader by any means but still prefer to read but when there are videos etc to enhance then it does make things more understandable. I suppose the more formats you are able to produce would bring a bigger audience to your product. Good luck with the challenge :-)
    Keith
    Keith Alston´s last blog ..Holiday Time Again!My ComLuv Profile

  67. Follow me on Twitter:

    Hi Gwen,

    Thank you, what a great post.

    Such a simple analysis and as always, the are the best.

    Take care

    John
    Author of ‘Sticky memory’
    http://johnedler.com/blog/sticky-memory-have-i-coined-a-new-term-/?/html

  68. Woweewowow – I shore do like the way you’ve got this place fixed up!

    You obviously know your color combos and the layout is superb.

    And if I understand this process correctly, once the ideas jump from your page to my mind, I believe they then become my own concepts, right?

    So what I am about to do resembles borrowing more than stealing.

    IF I’m right, that is…

    Thanks muchly for this awesome info Gwen. Have a grand day.

    Barry
    Barry the Bedwetting Blogger´s last blog ..Want A Clean Mind Change It More Often Than Your UnderwareMy ComLuv Profile

  69. Hi Gwen

    Great tips on all the different product formats. Its weird how everyone associates information products as ebooks as there are lots of other formats to that you can create but agree that most people do start with an ebook as they are simple and more cost effective.

    Nice to meet you

    Dawn Kay
    Dawn Kay´s last blog ..Free Internet Marketing Blueprints and Checklist GuidesMy ComLuv Profile

  70. Follow me on Twitter:

    Hi Gwen!

    I love the info-product business model! :) And I really love the perspective you’ve given it, and how you’d shown so well how it can be so much more than “just an ebook”. The chart you shared with the different things you could call the product, whether ebook, video or audio, was great! :)
    Jess Webb´s last blog ..How to Install and Set Up the Follow Me Plugin for WordPressMy ComLuv Profile

  71. Follow me on Twitter:

    Gwen,

    Great post on the different types of information products and examples of them.

    You’ve given me some good ideas. Thanks for the post.

    It was good meeting you.

    Cheers,

    Kat
    Kat@eBayLearningBlog, selling cars on eBay motors, selling on eBay, learning to sell on eBay, learning to eBay´s last blog ..10 Tips to Buying Cars on eBay MotorsMy ComLuv Profile

  72. Follow me on Twitter:

    Hi Gwen,
    Looks like I could a thing or two here I’ll be coming back here. Just stopped in for a moment been blog hopping around to all the blogs. I still have a lot of ground to cover so I can leave a comment. Have a good one and thanks.
    Enjoy the Challenge.
    Mike

  73. Follow me on Twitter:

    Hi Gwen:

    This is my second comment on this post. Earlier I wrote a comment on Aug 17, 2010. This morning after reading your comment at my blog post, I saw your site and your twitter site, I was impressed by the matching color scheme and presentation. Then I read the post again. Contents are well organized and very focused informative and fluff free. You have done a great job here.

    Now let’s keep this traffic campaign going by becoming a better net worker for our blogs that we have created spending time and effort.

    My new post is listed here, and a short note for comment will do good to me. Remind me to comment other posts as needed.

    FranA
    Fran Aslam´s last blog ..Information Technology Revolution – Changing everything From Ebook Writing To Blog WritingMy ComLuv Profile

  74. Follow me on Twitter:

    Hi Gwen,

    This post is so simple, it’s genius. We all go into diving into the technicalities behind info-products but we have never taken out the time to describe it here as you have. Thank you for clarifying it to beginners, intermediates and veterans alike. I really appreciate it.

    Thu
    Thu Nguyen@BloggingFor´s last blog ..The Complete Helium Report REVIEW by Bob Younce of The Writing JourneyMy ComLuv Profile

  75. Follow me on Twitter:

    Gwen, yours is one of the few posts in this 100 comment challenge that I have bookmarked for later reading and digestion. That is a good thing :-) as I want to read it and use the information you have provided when I can spend some more time on it. Thanks, Michael.
    Michael Pedzotti@software tools for bloggers´s last blog ..Guess who is guest postingMy ComLuv Profile

  76. Follow me on Twitter:

    Hi Gwen,
    Very interesting post, thanks for breaking it down like that, I must say I had only considered an e-book, I will be back to read more of your posts.
    Thanks for the heads up
    Vince

  77. Great tools and information Gwen!

    Learn how to make your own website

  78. Hi Gwen

    Thanks for the reminder that information products don’t have to be just ebooks. I like your alternatives to the term ebook product, especially User Guide which I may borrow for my next project.

    Regards

    Bill
    Bill Murney´s last blog ..Research- Research- ResearchMy ComLuv Profile

  79. Follow me on Twitter:

    Hi Gwen,
    Thanks for the list above… I like that you created a sub-list for the three categories to help us gain more ways to develop future products. Terrific!
    I will keep your list and have bookmarked this post for when I reach that goal. Thank you!
    Stopped by on my 11th hour visit for the 100 comment challenge.
    Best,
    Elizabeth
    ElizOF´s last blog ..Yoga Love- Learn to Add Balance to Your Life…My ComLuv Profile

  80. Follow me on Twitter:

    Hi Gwen
    There are certainly many things to think of when producing your info product. Another one I would add is software.

    Regards
    Anne

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