An information “product” is basically something that allows you to share information with someone else. The information can be your own knowledge or expertise, or information you have compiled in an organized or interesting way (even if you didn’t write it). It’s simply a way to transfer information to someone else. Just think of it as a way of communicating ideas. It is not just an ebook. It seems that the assumption that information product = ebook.
Let’s quickly list out some info product delivery methods. These are the ways you can communicate information:
Ebooks: These are-text based can be written and delivered in a number of formats such as PDF, MS Word documents, .exe files, compiled hyper-text (or HTML pages) and so on.
Videos: These are visual and usually consist of images, animations and audio. They can be delivered online, on DVD or CD or made available for download. Typical formats are .swf, .mp4, .mov, etc.
Audio: These are usually only audio that are playable either online on a website or downloadable. They can also be delivered on CD or made available for download. Typical formats are .mp3 and .wav.
So we have text to read, video to watch and audio to listen to. When someone gets the urge to create a new info product, they probably pick one or the other – and most likely they will choose to write an ebook. Ebooks are thought to be the easiest because all you have to do is type, and everything you need is probably already on your computer. But just by changing the names,we can come up with a list of different types of products:
| Training Manual
Video Training Program
Audio Training Program
I guess my point is, you have the basics: ebook (text), video and audio. It’s up to you to determine your product type and how you want to deliver it to your customers. So think out of the box, and hop over to Amazon.com and look at how other authors are describing their books (a/k/a printed info products)!