We hear a lot about having a USP – your unique selling proposition, what you can offer a potential customer that your competition can’t.  In product creation this could be more videos than your competitor, a membership site with more resources than you competitor, better customer service than your competitor, and so on and so forth.

But what about your product?  How can you make it stand out from all the others in your niche.  For the most part, with very few exceptions, most of the videos and ebooks I see look alike on the inside. Sometimes folks will get a snazzy ebook cover made or a graphic of 100 DVDs to make me think I’m getting a whole library – but on the inside it usually looks the same as any other one.

Here are some ideas you may think about to give your product it’s own USP:

• The “tone” of your product: wacky, eccentric, “green”, girly, manly, fun
• A beautiful design, professionally done
• Your writing / speaking style (e.g., sparky vs. academic)
• The price
• The delivery method (e.g., instead of a downloadable PDF workbook, mail a physical wirebound workbook)
• The approach you take (e.g., have them watch a video, then fill out a questionnaire, then you send an email follow-up)
• Special features (interactive games, exercises, toolkits)

This is why it’s so important to check out your competition and see what they are doing, so you will know how to position yourself and your product for the best results.

What are some ways you can think of to make your product unique?