The “Dummy books” are hot. I’ve written in the past about how to use the Dummy books to get ideas for your product. In fact, the “for Idiots” books fall along the same line as the Dummy books. I assume the Dummy books came first, but this post is not about publishing priorities, it’s about a great tip for creating a line of products for yourself.
Create your own line of Dummy books. Of course you won’t create a product “for Dummies” without permission from John Wiley & Sons (a former employer of mine, oddly enough), but you can think of other adjectives to describe your target market:
- for Dorks
- for Intellectuals
- for Newbies
- for Twitter Fanatics
- for Health Nuts
- for Wise Guys
- for Single Mommas
- for Animal Lovers
- for Hippies
Do you think you could create a line of products like the Dummy books?
Filed under: Product Inspiration
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