Product Inspiration: Create Your Own Dummy Series

The “Dummy books” are hot. I’ve written in the past about how to use the Dummy books to get ideas for your product.  In fact, the “for Idiots” books fall along the same line as the Dummy books.  I assume the Dummy books came first, but this post is not about publishing priorities, it’s about a great tip for creating a line of products for yourself.

Create your own line of Dummy books.  Of course you won’t create a product “for Dummies” without permission from John Wiley & Sons (a former employer of mine, oddly enough), but you can think of other adjectives to describe your target market:

  • for Dorks
  • for Intellectuals
  • for Newbies
  • for Twitter Fanatics
  • for Health Nuts
  • for Wise Guys
  • for Single Mommas
  • for Animal Lovers
  • for Hippies

Do you think you could create a line of products like the Dummy books?

Comments on this entry are closed.

Adalia John
April 2, 2012, 11:12 pm

I like this post, it is short, to the point and loaded with valuable information. My thinking cap is on and you have inspired me with this post,

Yvonne A Jones
April 2, 2012, 11:52 pm

I like the idea of creating a series, Gwen. A series of books on Amazon; why not a series of posts? Interestingly, that is what I decided to make my main focus for at least the first half of the Challenge.

I decided if I participated it would be with a purpose. So I’ll be exploring ways that social media can benefit different niches, and I’ll stick to niches I know something about, but the basic information can be adapted to suit any niche. Then I’ll be repurposing the content into a book. Thanks for sharing the value of this idea.
Yvonne A Jones´s last post ..Lead Generation – There Is a Better Way to Attract Prospects – Part II

Lee April 3, 2012, 12:31 am

This reinforces what I was just working on last night, creating a series of “How to” podcasts for … and that’s where I got stuck. I need to find the right term to label my audience. I know what I plan to discuss and can describe the target market, but coming up with a single “keyword” for that group is not so simple. Any tips on how to sum up those whose self have become eclipsed by the demands of daily life and want help to turn things around? Would love an experts input.
Lee´s last post ..Challenging Myself to Grow

Gwen Tanner
April 3, 2012, 9:54 pm

Hi Lee,

I’m no wordsmith, but here are some that come to mind:

for the Overwhelmed
for the Defeated
for the Swamped
for those who need a Life Preserver
for those who need Rejuvenation

Is that what you’re thinking?

Thanks for visiting,

Melanie Kissell
April 3, 2012, 2:51 pm

Hi Gwen

I’ve always liked the idea of creating a series (whether it’s books, eBooks, articles, podcasts, videos, blog posts — or whatever).

A series creates “anticipation” and allows your target audience to eat one slice of the pie at a time. Plus — from a business standpoint — it gives you a great opportunity for greater earnings since you’re not giving away the farm in one fell swoop. :)

So happy to see you back in action in the blogosphere!!

Melanie Kissell´s last post ..Toilet Paper and Toothpicks

Gwen Tanner
April 3, 2012, 9:50 pm

Hi Melanie,

Glad to be back. I missed you guys for sure! Not that I went anywhere special LOL

Thanks for visiting,

Annie Sisk (Pajama Productivity) April 3, 2012, 3:12 pm

Great idea, Gwen! It would also help you solidify your targeted idea clients, too, I’d think. Gonna have to give this some thought.
Annie Sisk (Pajama Productivity)´s last post ..Like Ripples in a Pond: Masterminding Your Success

Daphne Bousquet
April 3, 2012, 5:37 pm

Great idea. I like the way Yvonne is applying it to social media for different niches.

I could do workshop marketing for coaches, workshop marketing for financial planners, workshop marketing for laywers, workshop marketing for real estate brokers. You catch my drift. Thanks for the inspiration!
Daphne Bousquet´s last post ..When Is The Best Time To Start Marketing Your Event?

Dee Ankary
April 3, 2012, 7:13 pm

Brilliant idea.

Product creation becomes a bit more accessible when broken down into smaller chunks and converted into a series.

If you do that on a blog, you can use the Anthologize plugin to turn into an ebook.

I like your list of “for”. Especially the first one :)
Dee Ankary´s last post ..Why You Should Learn To Create Graphics

Gwen Tanner
April 3, 2012, 9:49 pm

Hi Dee,

I will definitely check into the Anthologize plugin!

Thanks for visiting,

Sharon Gibson (15minutewriter)
April 4, 2012, 12:03 am

Gwen, thanks for this great idea. It reminded me of a series I want to write in so I resurrected my idea! Good timing for me.

Also, this is a good way to save time in your writing. People want to be able to write faster and this is a good way to do it because you can follow a similar format.
Sharon Gibson (15minutewriter)´s last post ..Writing Tips–3 Wisdom Tips to Overcome the Fear of Failure

April 4, 2012, 4:01 am

Hi Gwen

One of my goals for this year is to create products of my own so your idea is so good for me! My niche is List Building so I can do a
course for newbies as my blog is aimed at those newbies :)
I will also check out the plugin that Dee recommended (thanks Dee!)
Pauline´s last post ..Creating A Strategy

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